01 / Calculation mode
What are you calculating?
02 / Performance baseline
Creator Performance
Use the creator’s last 10 relevant brand collaborations wherever possible. Recent collaborations are a better baseline than follower count alone.
| Collab | Views | Likes | Comments | Shares | Amount Paid | Revenue Generated |
|---|
Collab 01 of 10
0 of 10 collabs included
03 / Projection controls
Tune the Assumptions
Use assumptions that match the campaign, audience and offer.
04 / Decision
Decision Summary
Add creator performance data to see your projection.
See creator performance baseline
How we calculate it
- Creator content Views give context
- Engaged users Likes + comments + shares
- Website visitors Engagement × visit rate
- Customers Visitors × conversion rate
- Revenue & ROI Orders × value, less creator cost
The numbers are the starting point
Want a second opinion?
Talk through the creator, offer, landing experience or assumptions with Matrics.
Talk to Matrics →